Category Archives: Uncategorized

Good timing is important when making any big dollar purchase, especially when it’s a new vehicle. While finding the right opportunity to enter the market is something that car buyers need to watch for, no one can predict the perfect time. Each individual’s unique set of circumstances will determine their best time to buy. Whilst sales … Continue reading →

Certified is a simple term that can take on varying meanings when referring to used vehicles these days. You see, there have always been used cars, but then a shift in perceived quality came from calling them pre-driven. Now the greatest enhancement in the evolution of used car marketing has become Certified Pre-Owned status.  Certified … Continue reading →

If you want to make some sense of the auto ads in your local newspaper or dealer’s website, here’s a short primer on spotting some often misleading terms. You may also need to break out a powerful magnifying glass as well. … Continue reading →

“Buyers are liars” is a commonly used expression in the car business, and unfortunately, it’s a harsh reality. For some reason, so many car shoppers think it’s okay to lie about a price they have from another dealer, the trade-in value they … Continue reading →

Convertible, rag top, cabriolet, drop top, roadster, soft top……lots of different names that all mean freedom, sun on your face, wind in your hair, and pure motoring fun. Here in the Midwest, convertible season (generally May – September) is a short but … Continue reading →