“No Hassle Pricing”…..more Smoke and Mirrors?
“No Hassle Pricing” sounds like a great idea to people in the market for a new or used car. Who wouldn’t want to avoid all the back and forth haggling when making a vehicle purchase? Most people will agree that trying to get a good price on a car is a daunting task. So the prospect of such a consumer friendly approach as “no hassle pricing” promises to provide a less stressful path to legitimate savings. As a consumer’s advocate, and professional car buyer, I’m afraid I have to disagree with that notion. Pulling back the curtains reveals this selling approach as another marketing strategy that leads naive buyers to part with more of their money. By preying on their fear of being taken, retailers have these customers convinced that they will spend less, when in fact they will not. Let me illustrate this with a couple of examples of this you are probably familiar with. A large national retailer of predominantly used..