Goodbye to Fahrvergnügen
Volkswagen has managed to destroy it’s credibility, along with any remaining Fahrvergnügen left in the brand, after getting caught rigging cars to display false emissions test results on its “clean diesel vehicles”. Fahrvergnügen has been replaced by the sorties of F-bombs VW customers are dropping in reaction to the blatant deception that they are now victims of. “It’s ugly, but it gets you there.” Such an iconic brand over the decades, VW created those cute, self deprecating print ads for the Beetle in the 1960’s. The appeal of those ads were in their honesty. “It’s ugly, but it gets you there.”, “And if you run out of gas, it’s easy to push.” and “Presenting America’s slowest fastback.” are a few examples of the funny yet truthful captions used to describe the humble VW Bug. VW has succeeded in ruining it’s reputation as it now faces perhaps the largest corporate scandal in automotive..